MegaRide and VESevo will be present at Tire Technology Expo 2025, taking place from March 4-6 in Hannover, Germany, to interact with the tire community on multiple levels!

Both companies, together with the Vehicle Dynamics Research group from University of Federico II of Naples, will share new insights into tire digitalization, advanced real-time modeling, latest innovations within the RIDEsuite platform with a spotlight on the recent award-winning weaRIDE, and the next-generation VESevo devices.
Visit the whole MegaRide group at booth C604, hall nº20
Here’s a preview of the lineup:
Tuesday 4 March 10:45 – 12:25
Andrea Genovese will present on ‘Wet Braking Performance of Worn Tires: Between Regulation and Research.’ The joint research between JRC and UNINA aims to deepen the understanding of wet braking performance of worn tires within the framework of regulatory requirements.
Wednesday 5 march 09:00 – 17:25
Flavio Farroni and Andrea Sammartino will present on “Tire Modelling and its Application in Tire and Vehicle Development”. Farroni will also lead a course on “Advances in physical modeling applied to tire and vehicle simulations” and moderates the “Modelling, Simulation, Testing, and Analysis” session.
Michele D’inverno will present on “Truck Tire Thermal Analysis for Performance Optimization and Predictive Modeling.” The session, in collaboration with Prometeon Tyre Group, will analyze the impact of thermal behavior on tire durability, performance, and rolling resistance, featuring a validated thermal prediction model for truck tire temperatures in rolling conditions.
Andrea Stefanelli will present on “Thermodynamic Impacts on Tire-Brake Interaction.” The session will examine how thermodynamics affect tire-brake interaction and how adaptive control strategies can enhance performance and stability.
Thursday 6 march 09:00 – 15:00
Raffaele Stefanelli will present “Friction Model for Tire-Road Interaction.” The presentation integrates contact mechanics, viscoelastic behavior, and road roughness analysis at macro and micro scales to optimize tire performance, particularly in motorsport.
Raffaele Maglione will present “Experimental Investigation: Compound Viscoelasticity and Road Roughness Effects on Tire Characteristics.” The study explores how viscoelasticity and road roughness influence tire adherence and stiffness, with experimental data gathered from both indoor and outdoor testing.
Marco Ruffini will present on “Real-Time Tire Curing Model for Production, R&D, and Quality Control.” The presentation focuses on optimizing curing time to enhance efficiency, sustainability, and cost-effectiveness in tire manufacturing.